This session covers real-time data capture, data flow optimization, and campaign effectiveness analysis. We’ll cover integration of various data sources with Braze, creating personalized segments and triggers, and analyzing data with Braze Currents. Ideal for those interested in technical marketing.

Interested in further learning? Check out the links below!

For all learners:
Practitioner Learning Path
Customer Engagement Learning Path

For Braze customers:
Braze Tech Stack Integration Learning Path
SDK Integration Basics