The marketing and advertising landscape is undergoing a period of massive change, bringing with it significant challenges—and even bigger opportunities. Today, 90% of executives admit that their companies have invested heavily in data collection, but lack the tools to make the most of that investment. But brands that do find ways to achieve true data agility have an opportunity to build a strong, sustained competitive advantage. In this session, we’ll hear from Snowflake and LiveRamp on how marketers can use their solutions alongside Braze to improve activation and connectivity across every channel where their audiences are spending time, while also ensuring accurate measurement and ongoing optimization.