The heart of personalization is delivering the right message at the right time. To do that, you need accurate and trustworthy customer profiles to nail the message. In this session, learn to use Segment and Braze to build robust and reliable and trustworthy customer profiles - and activate them in Braze. When done right, these profiles help build efficient audiences, improve conversion rates, and engage your most valuable customers with highly personalized and effective campaigns. Crunchyroll will share some real-life examples and we'll discuss recent product details of Linked Audiences in the talk to make it even more actionable.