No matter the industry, region, or company size, customer engagement is always fueled by data. And while brands possess more data than ever before, that information’s full potential often remains unfulfilled—due to disconnected systems, outdated technology, and organizational silos. In this session, we'll explore how brands are leveraging the Braze Data Platform (BDP) to unify, activate, and distribute their data, review best practices in leveraging data to deliver exceptional customer experiences, and take a peek at what’s ahead.