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Session Details

Very Important Product Sessions

Doubling Down Engagement Through Messaging Apps and Braze

Recent research from Braze found that more marketers were planning to make use of messaging apps like WhatsApp and Line in their marketing efforts than any other engagement channel, including stalwarts like email and push. In this session, we'll talk with brands at different stages of their journey to implement and leverage message apps within their customer engagement efforts and explore the challenges and opportunities that this powerful new tool brings with it.

Wednesday, September 25, 2024 2:00 PM - 2:45 PM Agave 3
Speakers
Lynn Chan
Lead, CRM Martech
foodpanda
Holly Moreland
Sr Director, MarTech Product
Hilton Worldwide
Alexander Yoon
Sr. Director, Lifecycle + Web + Data Engineering
Activision
Lexie Haggerty
Sr Product Marketing Manager
Braze
Nick Robin
Director, Product Management
Braze
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