In 2024, Wynn Resorts made a major stride to cement its legacy as the leading casino for gamer experience with their launch of real-time offers. Now, the Wynn is able to deliver personalized offers to its players within seconds, with the goal of driving continued gameplay. In this session, Wynn will share their recipe for bringing a decades-long dream of the casino industry to life. Joined by Wynn’s Braze consulting partner, Stitch, they will talk through:

• The impact and importance of real-time offers
• The strategy, tools, and people needed to bring real-time offers to life
• How Wynn built a foundation for a solid data pipeline
• How the Wynn’s use case can apply to brands across industries