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Session Details

Up Your Marketing Game

Get Engaged: Collaborate with Technical Teams to Support Data Agility

In today’s data-driven world, collaboration between marketing and technical teams is crucial for maintaining data agility. Understanding technical constraints and leveraging each team’s expertise to support agile data practices is key to creating consumer-loved experiences. This session will explore practical approaches to enhance collaboration, streamline workflows, and drive better outcomes for your marketing initiatives, ultimately boosting data agility through improved teamwork and collaboration.

Wednesday, September 25, 2024 2:00 PM - 2:45 PM Sage 1 & 2
Speakers
Laura Wiedel
Associate Director Consumer Advertising, Media & Digital
Too Good To Go
Thomas Howard
Staff Engineer
Miro
Joseph Marcus
Technical Architect
Roku
David Willis
Sr Director, Growth Data & Engineering
Braze
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