In support of their expanding business and growing store count, Scooter’s Coffee recently undertook a complete overhaul of its entire MarTech stack, with Braze as the centerpiece for customer engagement. In this session, we will provide an overview of this best-in-class stack and discuss the Braze platform functionality that empowers more robust, cross-channel promotional campaigns with a personalized, gamified experience that drives deeper engagement and more frequent purchases by incentivizing repeat customers. In this session, you will learn about:

• How an interconnected MarTech stack empowers more robust personalization and relevant customer experience
• Which Braze features Scooter’s Coffee uses to effectively offer compelling promotional offers to their customer segments 
• The operational efficiencies gained using Braze that enable a more scalable, repeatable program of relevant, personalized campaigns