Modern technology stacks offer unique opportunities for brands to tailor their data strategies to use cases. However, increased complexity in technical architectures brings with it new challenges when it comes to effectively utilizing data to drive exceptional customer engagement. In this workshop, we will delve into the art of mapping your technology stack and explore how to leverage existing data to its fullest potential, learn strategies to foster cross-functional teamwork, and develop actionable next steps to enhance customer engagement at your organization. Don’t forget to bring your laptops to this session to participate in some hands-on exercises.