Marketers have long dreamed of true, 1:1 personalization—but achieving that vision has proved to be a major challenge for most brands. In this session, customer engagement thought leaders from financial services brand SoFi share learnings from their successful effort to use Braze to build out a personalization program that highlights the various dimensions of customization that they use to provide tailored experiences to users, as well as the different levels of personalization sophistication that are possible for marketers.