This Braze Learning session on data collection planning in Braze will cover describing users with data, identifying data needs for certain personas, and building the foundations of data planning. Learners will explore user definition through data aggregation, grouping by shared traits, and optimizing data submission. They will discuss data categories in Braze—automatically collected, standard attributes, custom data, and external data—and their use in segmentation, personalization, and message triggering. Finally, learners will engage in an interactive activity to identify critical data for segmentation and campaign planning, and discuss potential data improvements.

Location: Studio 4E, 4th Floor, Opal Tower