In the blinding lights of Las Vegas, Cirque du Soleil remains a beacon of relevance and innovation. Daniel Lamarre, Executive Vice Chairman and former President and CEO of Cirque, credits their success to a relentless push of creative boundaries paired with the strategic use of audience feedback and data. Join us as Daniel shares how Cirque continues to mesmerize audiences, providing valuable insights for marketers and technologists seeking to elevate their own customer engagement strategies.