As the Director of Customer Engagement and Retention, Michael leads the Hut Rewards™ loyalty program and CRM personalization strategy across app, push, sms, email and web channels in order to increase customer lifetime value and franchisee profitability. Michael has over 20 year’s experience in marketing, advertising and loyalty/CRM supporting customer growth for brands like T-Mobile, Audi, Diageo, Samsung, and Dollar General Literacy Foundation.