Fernando Machado is a visionary global marketer with a passion for cultivating brands and driving business growth. He firmly believes in that creativity can be a source of competitive advantage. Over the years, he has garnered a distinguished reputation for himself and the brands he's helmed, focusing on distinct propositions, innovation, design, and strategic marketing approach. Join Fernando Machado in this bold masterclass as he breaks down the 7 deadly sins holding marketers back from real impact and growth. This masterclass is best for: Senior marketers and strategic planners and creatives