George Khachatryan is the co-founder and CEO of OfferFit, an AI-driven platform that replaces traditional A/B testing with automated, real-time experimentation to help marketers optimize offers and campaigns. Before OfferFit, he was an Associate Partner at McKinsey & Company, leading business transformations, and co-founded the educational tech company Reasoning Mind. Through OfferFit’s self-learning AI, he’s enabled marketers to personalize strategies and accelerate testing without segmentation complexity. Learn to apply AI to marketing with the founder of OfferFit in this hands-on class built for business leaders and innovators. This masterclass is best for: Senior marketers and marketing technologists