Most businesses are brand-centric, but the best are actually customer centric. In today’s competitive landscape, brands are constantly competing for a customer’s next purchase. To sustain their loyalty, brands need to create experiences that are engrained in a customer’s share of life. To do this, we must go deeper than the surface level and observe human behaviors. In this session, we’ll discuss how to integrate and implement key behavioral science frameworks and toolkits into your CRM strategy that meet the deepest needs of your customers to generate the next level of sales growth and brand love. Hear real-world examples highlighting these approaches and their resulting business outcomes that will leave you inspired and ready to evolve the way you’re creating brand love and business growth.