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Session Details

Brands on a Roll

Don’t Set It and Forget It: Use Braze to Power an Iterative Lifecycle Program

One of the biggest shifts in modern customer engagement is the move away from one-and-done promotional campaigns and toward an always-on, data-driven approach to building and strengthening customer relationships. In this session, we’ll explore how brands can leverage cross-team collaboration and modern data and messaging technology to successfully engage customers across the lifecycle in personalized, meaningful ways.

Wednesday, September 25, 2024 2:00 PM - 2:45 PM Agave 4
Speakers
Diana Gilbert
Personalization Marketing Manager
Nestle Purina Petcare- US
Sarah Lands Ramrup
Sr Personalization Lead
Nestle Purina PetCare Company
Catherine Arnold
Strategic Customer Success Manager, Global Strategic Accounts
Braze
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