I currently oversee the activation of personalized consumer journeys for millions of pet owners across Purina’s digital ecosystem. With a background in analytics, consumer data, marketing technology, and product development, I lead the strategy, operations, and technology for CRM and Personalization to ensure Purina meets consumer needs and delivers business value throughout the pet ownership experience. Skilled in CRM, personalization, data analytics, product management, marketing technology, consumer engagement, experimentation, data strategy, software as a service (SaaS), storytelling, digital transformation, technology solution design, eCommerce, mobile analytics, data architecture, agile, domain-driven design. Fun: board games, food pop-ups, camping, pickleball Myers-Briggs: ESTJ Causes I care about: DEI, Women in Tech, LGBTQ+ Rights