Behind every campaign you've ever admired is a person who decided to build it before anyone told them how. Astha Malik, Chief Business Officer at Braze, closes Forge 2026 by making the case for the marketer over the machine and why the people in this room decide what customer engagement becomes next. There's no playbook for this moment, because it’s yours to write.

Seth Matlins will then join to lead a CMO panel exploring the shifts shaping the industry today, from AI and technology to the changing customer expectations, brand, and growth.

Finally, Astha will bring the “Made for This” theme full circle with a headliner panel exploring how the challenges marketers have solved, the campaigns they’ve launched, and the technologies they’ve embraced have prepared them to lead what comes next.