September 28-30, 2026
Fontainebleau Las Vegas
Mark your calendars and join us in Las Vegas September 28-30, 2026 for Forge 2026
Our attendees say it best
"I learn SO much and leave with a notebook filled with ideas to add to our product roadmap and strategy to share with my team."
"The best conference I’ve attended by a long shot. Absolutely fantastic!"
"Keynote speakers were all excellent - great content that didn't just show what was coming, but helped show how to use it."
"The staff, Braze employees, sponsors, and fellow customers were all so welcoming and the networking opportunities were fantastic."
"Product Keynotes were engaging and exciting, great to hear about new feature announcements and be walked through use cases."
"My team really enjoyed the conference and we are talking about coming back next year! We are new to Braze and have a lot to learn."
Don't get left behind in the AI revolution.
Uncover cutting‑edge AI sessions, hands‑on masterclasses, and real-life case studies that show how AI can fuel engagement, loyalty, and the results that matter most to your brand.
Meet our headline speakers
Get inspired by speakers who know their stuff.
Issa Rae
With her own unique flair and infectious sense of humor, Rae created and starred in the award-winning HBO series, Insecure, and has made her mark on the big screen in films like Barbie and Spider-Man: Across The Spider-Verse. In 2020 Rae formed HOORAE, a multi-faceted media company that develops content across mediums—breaking boundaries in storytelling and representation.
Christina Tosi
A trailblazer in the culinary world, Tosi is the creative genius behind Milk Bar, a dessert empire known for its innovative treats. Her passion for baking and storytelling has landed her on popular shows like MasterChef and Chef's Table. Tosi continues to push the boundaries of flavor and imagination, inspiring a new generation of bakers and dessert lovers alike.
Marcus Collins
Marketing Professor, Author, and Chief Strategy Advisor
As an ad exec, cultural strategist, and professor, Marcus translates big ideas into real-world impact—helping marketers tap into culture, decode human behavior, and turn insights into action.
Omar Johnson
CEO, ØPUS Intelligence Labs
A visionary marketing leader, Omar transformed Beats by Dr. Dre into a cultural phenomenon, driving sales from $20 million to $2 billion before its acquisition by Apple. With a track record of impactful campaigns for brands like Nike and Coca-Cola, he now leads ØPUS United, where he empowers brands to leverage culture for meaningful engagement and growth.
Jim Gaffigan
Grammy nominated comedian, actor, writer and producer
Jim Gaffigan is an eight-time Grammy-nominated comedian known for his hilariously relatable takes on everyday life. He’s released 11 stand-up specials—including The Skinny on Hulu and Dark Pale on Amazon—and was the first comedian to reach a billion streams on Pandora. Recently, he co-headlined an arena tour with Jerry Seinfeld and sold out the Hollywood Bowl during the Netflix Is a Joke Festival. Forbes ranks him among the top ten comedians working today.
Bill Magnuson
Chief Executive Officer at Braze
Bill Magnuson has served as our Chief Executive Officer since January 2017 and as a member of our board of directors since August 2014. He previously served as our Chief Technology Officer from July 2011 to December 2016.Bill is a cycling commuter and loves adventure. Born and raised in Minnesota, but more recently a New Yorker for 10+ years, Bill is equally at home in the city and the tundra.
Forge Masterclasses
Get direct access to industry experts in these intimate extended deep-dive sessions held on Day 1.
Speakers
Agenda at a glance
All Access Pass
All Access Group Bundle
Attendees from
Something for Everyone
Enjoy fun, practical sessions and experiences tailored to you, giving you the tools to grow and succeed.
Interested in Sponsoring?
We’ve secured the coolest resort for Forge.
Stay right where the action is by booking through our room block—but be quick, as the best rooms sell out early and the discounted rate is only available until September 14, 2025.
Torchie Awards
The Braze Torchie Awards celebrate those who are building the future of customer engagement—the Braze users who build campaigns faster, smarter, and always with their customers in mind. Winners will be announced and celebrated at Forge 2025.
The Braze Arcade
At Forge, step into our custom arcade and put your Braze knowledge to the test. Play Braze Bonds to master connections, solve Braze Phrase like a Trivia pro, dodge obstacles in Torchie’s BIG Adventure, or test your memory with Don’t Forge‑t It. We'll even have a Build Your Own Canvas activation allowing folks to translate BIG (Braze Inspiration Guide) ideas to life.
FAQ
Braze Forge is our annual customer conference where marketers and their tech partners come together to learn and network. Forge is the place for anyone touching customer engagement. With a focus on Braze solutions, marketing tools and best practices, and forward-thinking ideas, Forge sets attendees up for long-term success. Forge will educate, inform, and inspire.
Anyone who touches the customer experience—marketing, growth, and engagement team members, as well as developers interested in learning about best practices and tools to deliver brilliant customer experiences in today’s fast-evolving technology landscape.
September 28-30, 2026
Fontainebleau Las Vegas
2777 S Las Vegas Blvd, Las Vegas, NV 89109
Click here to register for Forge.
To make the most of your Forge experience, we encourage you to arrive on Sunday, September 27, or early Monday, September 28. The best time to depart is on Thursday, October 1.
We will have a virtual accompaniment with select content to the in-person Forge. Registration for the digital event is coming soon.
Yes, we have secured a hotel room block at the Fontainebleau Las Vegas. Rooms are expected to be about $362/night total. Details and booking will open soon.
We know the value of Forge speaks for itself, but if you need a little help, we’ve got you covered. Now, it’s easy to highlight the benefits for your team and brand with our Justification Letter. From stats that prove the ROI of Forge to a handy email template, we’ve got all the tools you need to make your case.
The Forge website will be updated on an ongoing basis as speakers and sessions are confirmed.
Yes! Braze Learning will be delivering learning sessions and offering certifications onsite. More information on training will be available soon!
To inquire about sponsoring this year’s Forge, please reach out to global-sponsorships@braze.com.
We are committed to providing a quality experience for everyone. You will be able to request accommodations when you register for Forge.
View the refund and cancellation policy here.
September is a great time to visit Las Vegas. Temperatures during the day average in the 90s.
Nope. Feel free to wear what you’re most comfortable in.
When registering for a conference ticket, make sure to select your dietary preferences during the process.
Click here to log into your account and modify your registration.
