Paige Schaeffer serves as Associate Director, Experience Product Management at Exact Sciences (now Abbott Cancer Diagnostics), where she has spent the past several years modernizing and scaling the company's marketing automation and CRM capabilities. Since joining in 2023, she has helped lead the evolution of an enterprise customer journey orchestration infrastructure, with Braze as the backbone of lifecycle and multi-channel communication programs. Her work centers on translating business and customer engagement needs into scalable product solutions, bridging Marketing, Product, and Technology teams to deliver more personalized, efficient customer experiences.   Paige holds a Master's degree in Data Science and brings that technical grounding to her product management practice — she's drawn to pairing rigorous, data-driven solutions against strategic business requirements, particularly when that work translates into better health outcomes for patients. That dual lens shapes how she approaches governance, scalability, and cross-functional alignment as engagement programs grow in complexity.