Saul Lopes
Head of Customer Marketing and Engagement
Saul Lopes is a senior CRM and customer engagement leader with experience across Compare the Market, Virgin Holidays, Currys and Accenture. He has led CRM strategy, personalisation, loyalty and lifecycle marketing transformation, helping businesses better connect data, technology and marketing to deliver stronger customer outcomes and commercial growth. Known for combining strategic leadership with operational delivery, Saul builds high-performing teams and brings together stakeholders across marketing, product, tech, data and compliance to turn complex challenges into clear, customer-centric solutions.
Monday, September 28, 2026
AI Decisioning in Practice: Moving from Legacy CRM to Intelligent Engagement
3:00 PM - 4:30 PM
Every brand says it wants to be AI-ready. Few have actually rebuilt what's underneath to make that true. Saul Lopes, Head of Customer Marketing & Engagement at Compare the Market, walks through the real journey — not the highlight reel — of moving off a legacy CRM and into intelligent, AI-driven engagement. From rethinking the data foundation, to applying AI decisioning across real lifecycle marketing journeys, to building the team and operating model to sustain it, this session is a practitioner's blueprint for what it actually takes to modernize customer engagement at scale. Leave with a clearer view of where to start, what to fix first, and how to build a team that can grow with the technology.