Jake Davis
Solution Lead
Jake Davis is a Marketing Technologist and Solution Lead at Stitch, specializing in CRM architecture, Braze implementation, and modern customer engagement strategies. He works with enterprise brands to design scalable lifecycle marketing programs powered by real-time data, personalization, and experimentation. Jake brings deep expertise in Braze, data activation, and AI-enabled marketing operations, helping organizations accelerate execution while building more connected customer experiences.
Team Behind the Tech: How Purina Built an Operating Model to Run Braze at Scale
What does it take to modernize the CRM program inside one of the world’s largest CPG companies? Purina and Stitch will share how Purina organized their teams around a shared operating model to accelerate campaign delivery and scale engagement in Braze.
We’ll explore how their operating model helps move activations from idea to launch faster, with examples across gamification, personalization, and experimentation. The session will also cover how Purina leverages AI and agentic resources to support CRM execution — and where human expertise still matters most.