Anna Schlegel
Associate Director, CRM Ops
I will have been at Grubhub for 5 years by the time we attend Forge in Fall 2026. My position began leading the CRM Operations team but my focus was able to shift from campaign specific work to CRM Platforms and Capabilities in 2025. This has allowed me to focus on enabling our teams (CRM Marketing Ops, Engineering and Data Engineering) to expand and deepen our use of Braze's offerings.
I work remotely from my hometown of Boise, ID where I live with my husband, toddler and 2 poorly behaved chihuahuas. When I am not nerding out about Braze, I love gardening, sewing, and going to bed before 9PM (aka pretending to be an 87 year old lady!)
From Scratch to Scale: How Braze empowers our CRM assembly line
Bespoke campaign builds are a major bottleneck for growing CRM teams. In this session, we’ll share how we shifted from building rigid, manual multi-use coupon campaigns to deploying 5x more touchpoints using fully dynamic campaign architecture. Using Braze's canvas templates, catalogs and context, we unlocked the ability to fuel complex, multi-variant user journeys. All our campaign details: including copy, imagery, links, even deployment dates are provided directly via a simple CSV uploads.