In this session, CMO Oonagh Flanagan shares how deploying Braze sits at the heart of Webjet's boldest transformation in 27 years: flipping brand/performance spend, expanding across hotels, packages and tours, and building the CRM and personalisation capability to match. Hear how Webjet is standing up customer engagement from scratch inside a fast-moving business, and laying the foundation for loyalty, lifecycle marketing, and long-term growth.