Sarah Lands Ramrup
Enterprise CRM & Strategy Personalization, Senior Manager
I currently oversee the activation of personalized consumer journeys for millions of pet owners across Purina’s digital ecosystem. With a background in analytics, consumer data, marketing technology, and product development, I lead the strategy, operations, and technology for CRM and Personalization to ensure Purina meets consumer needs and delivers business value throughout the pet ownership experience. Skilled in CRM, personalization, data analytics, product management, marketing technology, consumer engagement, experimentation, data strategy, software as a service (SaaS), storytelling, digital transformation, technology solution design, eCommerce, mobile analytics, data architecture, agile, domain-driven design. Fun: board games, food pop-ups, camping, pickleball Myers-Briggs: ESTJ Causes I care about: DEI, Women in Tech, LGBTQ+ Rights
Team Behind the Tech: How Purina Built an Operating Model to Run Braze at Scale
What does it take to modernize the CRM program inside one of the world’s largest CPG companies? Purina and Stitch will share how Purina organized their teams around a shared operating model to accelerate campaign delivery and scale engagement in Braze.
We’ll explore how their operating model helps move activations from idea to launch faster, with examples across gamification, personalization, and experimentation. The session will also cover how Purina leverages AI and agentic resources to support CRM execution — and where human expertise still matters most.