Email deliverability isn't just a technical metric; it's the foundation of email marketing ROI. But how do you maintain a flawless sender reputation at the immense scale of a retail giant? This session unpacks Walmart's proactive partnership with Braze's Email Deliverability Team that keeps Walmart's sender reputation stellar. We'll dive into essential best practices, from list hygiene and authentication to navigating complex ISP algorithms. Walk away with an actionable blueprint to maximize inbox placement, build trust with providers, and ensure your messages always reach the audience.