Celine leads growth at MAP, WPP's global CoE for Marketing Automation, Personalization, Loyalty & CRM at scale. She has spent her career delivering transformational CRM and loyalty programs for some of the world's most recognized brands - including adidas, LEGO, The Coca-Cola Company, and Google. Her north star: humanizing the experience between brands and consumers at scale. Celine also serves as the executive lead for the Braze alliance on behalf of WPP Enterprise Solutions.