David is an expert in digital transformation strategy, with extensive experience in customer experience innovation, marketing/advertising technology rationalization, and performance marketing consulting. He understands that the best business growth models rely on defining a clear vision. Without it, companies remain stuck in what they already know and limit their path towards growth. But he’s also intensely practical, working quickly to deliver best-in-class data-centered capabilities that are innovative and cost-effective. He appreciates how challenging it is for large brands to master innovative solution selling and go-to-market strategies. As Global Head of CRM, he is responsible for delivering a global next generation CRM capability delivering innovative solutions across client promotions, loyalty, and messaging programs. His teams have comprehensive CRM expertise from the initial analysis, strategy and conception right up to the final technical implementation. They bring industry-leading expertise in AI, process automation and machine learning to drive efficiency and effectiveness improvements for some of the largest brands in the world.