Karli Kloss
Vice President/Director, Technology
Karli Kloss is the MarTech Strategy Owned Lead for the McDonald’s US Market team within Publicis. Her focus is on unlocking new features and pushing the Marketing Tech Stack to its full potential. As a marketing technologist with over ten years in the advertising industry, Karli believes that enhancing customer experience through useful, accessible digital products makes brands shine. She collaborates with marketers, creatives, data specialists, engineers, and strategists to make big ideas come to life in code.
Wednesday, September 30, 2026
McDonald's CRM Vision of NEXT
1:00 PM - 1:40 PM
Join McDonald’s & Publicis Groupe for a roundtable on the next frontier of McDonald’s CRM in the US market. Discuss their shift from a calendar-driven marketing approach to a customer-first strategy, with insights into the challenges and wins along the way. Learn practical tactics for breaking siloes between lifecycle, loyalty and campaign teams as well as hear how advances in data hygiene, martech and an iterative test-and-learn philosophy are powering more relevant, effective CRM for a connected future.