Hanh Huynh
Senior Marketing Manager, Lifecycle& Referrals
Hanh Huynh is a growth and lifecycle marketing leader with 15+ years of experience across brand marketing, growth, lifecycle marketing, and customer engagement. Her career spans global consumer brands, EdTech, and FinTech, including leadership roles at Unilever and Remitly. Having worked across Asia and the United States, Hanh brings a global perspective on customer behavior, growth, and lifecycle marketing.
At Remitly, Hanh leads global Promotions and Referrals programs, partnering across Product, Engineering, Analytics, and Risk to drive customer acquisition, early retention, and lifecycle growth through experimentation, AI-driven optimization, and customer engagement. She is passionate about building scalable growth engines that balance business impact, customer value, and operational efficiency.
Wednesday, September 30, 2026
Scaling Growth Without Scaling Spend
1:00 PM - 1:40 PM
How do you drive meaningful growth without simply increasing your marketing budget? In this session, Remitly will share how it brought together Braze, AI, product experimentation, and lifecycle marketing to build a more efficient growth engine. With more than 120 experiments across promotions and referrals, the team developed a repeatable approach to testing, learning, and optimizing customer engagement. Attendees will hear how Remitly used experimentation to identify what truly drives impact and where teams can find new growth opportunities without relying on more spend.