Riley Stevenson
Sr. Lifecycle Marketing Manager
Riley manages retention and cross-sell programs at Self Financial, a financial services company that helps Americans to improve their credit scores and financial well-being. She hates answering questions like "Hey what messages do we send in our welcome series?" A hatred that inspired the creation of this AI tool. Riley is based in Portland, Oregon.
Wednesday, September 30, 2026
Never Update Another Journey Map Again: Using AI To Automate Flow Documentation
3:00 PM - 3:40 PM
Customer journey maps are often outdated as soon as they are created. This session shows how Self Financial combines Claude and Braze MCP to automatically generate visual journey maps using real email screenshots, push notifications, SMS messages, and campaign assets.