Nabilah Abu Bakar
Director of Lifecycle Marketing
Wednesday, September 30, 2026
How Bilt Personalizes Offers for Every Member
3:00 PM - 3:40 PM
Bilt's members don't just get email newsletters. They get merchant offers ranked for their location, behavior, and eligibility by an AI recommendation model, then assembled at send time with Braze Connected Content: live reservation slots, real class schedules, the exact offer at each merchant, and personalized copy. Learn how Bilt leverages real-time data and AI to reward and retain customer loyalty.