Mallory Evron is a Senior MarTech Manager in MarTech at Peloton, where she leads messaging targeting strategies and architectural projects that drive significant revenue growth and operational efficiency. With an extensive background in lifecycle and CRM marketing, she specializes in multichannel marketing automation, compliance risk mitigation, and cross-functional stakeholder management. Prior to Peloton, Mallory held key roles at Stash, Better, and Veritad, consistently delivering measurable results by continuously optimizing customer journeys, implementing automated audit processes, and aligning marketing strategy with product goals.