Catherine Thacker
Vice President of Customer Engagement and Digital Marketing
Catherine leads Customer Engagement for Panera, championing transformation efforts to incorporate AI-powered decisioning into CRM, expand the reach of personalization efforts beyond email and push to SMS, web, kiosk & app and overhaul the MarTech stack, drawing on her 20+ years of experience in CRM, Personalization and Loyalty at iconic brands including McDonald’s, Ulta Beauty & Discover.
Tuesday, September 29, 2026
Turning Audiences Into Advocates: Building Brand Loyalty Across Sports, Restaurants, And Retail
2:00 PM - 2:40 PM
In a world of infinite scroll and shrinking attention spans, the most sophisticated brands aren't just competing for clicks, they're building customer devotion. Three women leading digital strategy at some of America's most-loved consumer brands share how they're turning passive audiences into deeply engaged communities, and what it takes to drive that transformation from the executive seat.