Christian Reifferscheid
Co-Founder & CEO
Christian Reifferscheid is co-founder and CEO of Sparkplant, a Berlin-based consultancy focused exclusively on Braze. Sparkplant helps enterprises and SMBs across Europe get the most out of Braze, from onboarding and data architecture to AI-powered personalization and scalable, high-performing customer engagement. Christian started his career in marketing consulting before becoming CTO of a German packaging venture. He holds a master's degree in mathematics and brings an analytical, data-driven perspective to every Braze engagement.
Monday, September 28, 2026
Stop Sending, Start Being There: How DocMorris Uses AI to Deliver Relevance That Wins
11:45 AM - 12:00 PM
How can brands move from campaign-driven engagement to contextual engagement that meets the customer in the moment? In this session, you'll learn how DocMorris, Germany's leading digital pharmacy with 12.2M active customers, swapped generic campaigns for smarter, AI-driven personalization using Braze. With their partner sparkplant, they'll dive into how they deployed AI agents that build 1:1 subject lines and content from purchase history and external data, like regional pollen forecasts. They'll walk through use cases, breaking down the challenge, solution and results, to show you how incorporating AI can drive better business outcomes.