In the world of global entertainment, traditional linear CRM funnels crack under the pressure of real-time fan behavior. For Mnet, a premier global fandom platform, standard marketing automation wasn't enough to capture highly volatile, event-driven user journeys. This session shares the practical insights gained from moving away from static funnel tracking toward an agile, context-based CRM model. Learn how Mnet maps the unique psychology of global fandoms, triggers engagement based on live fan actions, and redefines CRM retention metrics for the modern attention economy.