Minjung Choi
CRM Marketer
Minjung Choi is a CRM Marketer at CJ ENM, where she leads CRM strategy and initiatives for Mnet Plus, a global K-pop content platform with more than 47 million members. Her work focuses on Braze-powered CRM, lifecycle marketing, and behavioral engagement, translating diverse fan behaviors and engagement signals into timely, personalized experiences at scale.
Wednesday, September 30, 2026
When Funnels Break: CRM Lessons from a Global K-pop Content Platform
11:45 AM - 12:00 PM
Funnels tell us where customers are—but not always what their behavior means. Through real experiments at Mnet Plus, a global K-pop content platform, this session explores Depth, Momentum, and Decay to build more meaningful CRM rules.