Marisa Ryan
Director, Product Marketing Operations
Marisa is currently the Director, Product Marketing Operations at ESPN. She worked agency-side for years, including work on ESPN before being hired on as a full-time member of the ESPN team. She's recently switched focus from lifecycle strategy to operations.
Wednesday, September 30, 2026
Scaling with Smart Experimentation & AI
1:00 PM - 1:40 PM
Personalization sounds simple until you try to do it at the scale of millions of fans, customers, or users — each expecting a moment that feels made just for them. This panel brings together marketers from marquee global brands to unpack how they moved from broad segmentation to real-time, individualized engagement without breaking their systems, their teams, or their trust with audiences.