What does it take to build a CRM function that actually scales? Not just more headcount or more tools — but the strategy, tech stack, and operating model to move fast and grow across brands while keeping owned channels at the center of how you engage customers.
In this session, Sarah Lands Ramrup, CRM Strategy & Personalization Lead at Purina, shares how Purina went from a mobile-only Braze implementation to a full-platform, shared-service model across its entire portfolio. She'll walk through how they designed their owned channels strategy, tech stack, and operating model, including agency partnerships, to get the team from idea to launch faster across gamification, personalization, email migration, and AI-assisted execution. You'll leave with a clear view of how marketing gets done around Braze, and how to get more out of the investment you've already made.