Libby Croak
Director, Lifecycle Marketing
Libby Croak is a growth and retention marketing leader with more than a decade of experience building customer engagement and lifecycle strategies for global consumer brands. She currently leads Lifecycle Marketing at Sonos, where her expertise in personalization, experimentation, and customer journey design has helped build lifecycle programs that drive tens of millions of dollars in annual revenue for the company’s DTC business. Libby brings a customer-first, data-driven approach to creating experiences that deepen engagement, strengthen loyalty, and drive sustainable growth.
Wednesday, September 30, 2026
From Bottleneck to Breakthrough: How Sonos Scaled Email Creative with AI
11:45 AM - 12:00 PM
Sonos runs a global email program across 27 countries with a lean brand team — a recipe for bottlenecks. In this session, Libby Croak from Sonos shares how they deployed Denada, a Braze Certified Technology Partner, to cut production timelines from 41 to 12 days, double output, and hand campaign managers the power to build fully on-brand emails and in-app messages in Braze — without waiting on creative. You'll leave with a real-world playbook for scaling creative through AI.