Nathaniel Rounds
Nathaniel Rounds
Director of Product Marketing
Tuesday, September 29, 2026
Braze@Braze: How the Braze Lifecycle Team Tripled Webinar Registrations
2:00 PM - 2:40 PM

Discover how the Braze Customer Lifecycle Marketing team used BrazeAI Decisioning Studio™ Go to drive a record-breaking month of registrations and email engagement in July. Following a short re-introduction to Decisioning Studio Go, we will walk through the before, during, and after of the campaign: the six elements given to AI decisioning, the 53,475 variant combinations tested across 60,000 contacts, and the 272% lift in click rate and 235% lift in registration rate that followed. Walk away with a practical framework for choosing which elements to test, scoping agent-generated copy, and setting expectations for your own Decisioning Studio Go campaign.