AI is reshaping how marketers work, but separating meaningful opportunities from the noise remains difficult. In this hands-on masterclass, George Khachatryan will explore the AI trends and tools that matter most to marketers today, guide attendees through applying AI to a real marketing workflow, and help them build a practical plan they can take back to their teams.

AI is reshaping how marketers work, but separating meaningful opportunities from the noise remains difficult. In this hands-on masterclass, George Khachatryan will explore the AI trends and tools that matter most to marketers today, guide attendees through applying AI to a real marketing workflow, and help them build a practical plan they can take back to their teams.

Discover how the Braze Customer Lifecycle Marketing team used BrazeAI Decisioning Studio™ Go to drive a record-breaking month of registrations and email engagement in July. Following a short re-introduction to Decisioning Studio Go, we will walk through the before, during, and after of the campaign: the six elements given to AI decisioning, the 53,475 variant combinations tested across 60,000 contacts, and the 272% lift in click rate and 235% lift in registration rate that followed. Walk away with a practical framework for choosing which elements to test, scoping agent-generated copy, and setting expectations for your own Decisioning Studio Go campaign.