What started as a simple idea — celebrating the studios, gyms, and instructors ClassPass members love — became a globally scaled, multi-channel campaign powered by Braze. In this session, ClassPass lifecycle marketers and designers walk through how they used Braze Canvas, in-app modals, targeted push notifications, and personalized email to orchestrate the annual Best of ClassPass Awards across six languages. The result: 120% YoY growth in voting participation and CTRs that beat every benchmark as well as a 2025 Braze Torchie Award win for Creative Excellence.