Rafael Beckenkamp
Senior MarTech Solution Architect
Experienced Martech and strategic consultant with over 12 years of experience in driving impactful CRM solutions and enhancing marketing automation platforms (Braze double-certified with 10+ years of experience). Recognised for blending technical acumen with strategic vision to deliver innovative solutions and optimise business performance. Successfully trained teams, aided developers in building sophisticated solutions for the marketing landscape and designed/launched ultra-personalized marketing campaigns.
Wednesday, September 30, 2026
From Manual Processes to Player 360: How Wizards of the Coast Scaled with Braze
11:30 AM - 1:00 PM
The games of Wizards of the Coast spans multiple player channels including tabletop, digital, and DTC — each generating rich player data across disconnected silos, requiring heavy manual processes and engineering support. Learn how Wizards of the Coast built a unified Snowflake-based Player 360 and automated Braze activation pipeline that eliminated reliance on manual workflows, freed engineering resources, and delivered the automation, scale, speed, and analytic insights needed to power personalized lifecycle journeys across every player segment.