Astha Malik
Astha Malik
Chief Business Officer
Astha Malik is the Chief Business Officer of Braze. She has more than 20 years of experience building brands, driving innovation, and accelerating revenue growth. She joined Braze in June 2022 as Chief Marketing Officer. Prior to Braze, she served as Chief Operating Officer of VTEX. Throughout her career, she has also held leadership positions across a number of leading technology companies including Zendesk, Citrix, Sumo Logic, and PagerDuty. She enjoys taking impromptu family weekend trips within California and international trips to new destinations. She loves fashion, hiking, meditation, and all things Bollywood.
Wednesday, September 30, 2026
Morning Keynotes | Great Work Doesn’t Wait for Permission
9:30 AM - 11:00 AM

Behind every campaign you've ever admired is a person who decided to build it before anyone told them how. Astha Malik, Chief Business Officer at Braze, closes Forge 2026 by making the case for the marketer over the machine and why the people in this room decide what customer engagement becomes next. There's no playbook for this moment, because it’s yours to write.

Seth Matlins will then join to lead a CMO panel exploring the shifts shaping the industry today, from AI and technology to the changing customer expectations, brand, and growth.

Finally, Astha will bring the “Made for This” theme full circle with a headliner panel exploring how the challenges marketers have solved, the campaigns they’ve launched, and the technologies they’ve embraced have prepared them to lead what comes next.