Kevin Shyu
Lead Campaign Business Systems Analyst
Kevin leads Braze implementations at Epsilon and serves as an organization-wide SME on omnichannel orchestration, CRM automation and platform migrations. His work spans solution design, technical integration, campaign delivery, team enablement and pre-sales support.
Tuesday, September 29, 2026
The secret ingredient: How Panera built a framework for personalization at scale
11:30 AM - 1:00 PM
As customer expectations evolve, marketers need technology foundations that can adapt just as quickly. Join Panera and Epsilon for an inside look at how they developed a reusable component framework within Braze to simplify campaign execution, reduce technical debt, and scale personalization across the customer journey. Learn how this flexible architecture enabled faster responses to changing business needs and helped support Panera's Loyalty 2.0 transition without sacrificing speed, consistency, or customer experience.