Omer Navaid
Omer Navaid
Sr Manager of Digital Communications
Omer is a dedicated digital marketer with more than 16 years of experience transforming CRM programs that drive success. He is passionate about helping teams leverage martech to enable customer relevancy and personalization.
Tuesday, September 29, 2026
The secret ingredient: How Panera built a framework for personalization at scale
11:30 AM - 1:00 PM

As customer expectations evolve, marketers need technology foundations that can adapt just as quickly. Join Panera and Epsilon for an inside look at how they developed a reusable component framework within Braze to simplify campaign execution, reduce technical debt, and scale personalization across the customer journey. Learn how this flexible architecture enabled faster responses to changing business needs and helped support Panera's Loyalty 2.0 transition without sacrificing speed, consistency, or customer experience.