Patrick Crosby
Industry Principal, Marketing Technology
Patrick Crosby is Industry Principal, Marketing Technology at Snowflake, where he helps enterprises power AI-driven marketing on the Snowflake AI Data Cloud. He brings 15+ years of experience spanning M&A, strategic partnerships, solutions engineering and management consulting. Before Snowflake, he ran Corporate Development at mParticle, leading acquisitions and turning a nascent partner program into an ecosystem of 200+ technology and services partners. Patrick is a Fulbright Scholar and holds an MBA from Columbia Business School and a B.S. in Electrical Engineering from Duke University.
Wednesday, September 30, 2026
The Context Advantage: 3 Ways to Power Smarter Braze Campaigns with Snowflake
11:20 AM - 11:35 AM
Your AI can make a confident, personalized decision and still get it wrong when it's missing context. Learn about the context advantage in marketing and leave with actionable takeaways for your data team to build smarter campaigns.
In this 15-minute talk, you'll get three real-world workflows for putting your Braze data in context with Snowflake: Braze engagement enriched with the rest of your customer and business data, then smarter decisions sent right back into Braze to act on. You'll leave with three actionable takeaways for your data team.