Dimitri Perera
Director of Integrated Marketing & Lifecycle
With over 15 years of experience in marketing, I currently lead paid media and lifecycle marketing efforts for Magic: The Gathering and Dungeons & Dragons. I am passionate about creating engaging and effective marketing campaigns that connect with customers and drive results.I have developed integrated marketing campaigns for clients across various industries, such as travel, insurance, CPG, and healthcare. An entrepreneurial leader comfortable with ambiguity, having established, developed and led new organizational capabilities and teams - focused on marketing, analytics and creative production.
Wednesday, September 30, 2026
From Manual Processes to Player 360: How Wizards of the Coast Scaled with Braze
11:30 AM - 1:00 PM
The games of Wizards of the Coast spans multiple player channels including tabletop, digital, and DTC — each generating rich player data across disconnected silos, requiring heavy manual processes and engineering support. Learn how Wizards of the Coast built a unified Snowflake-based Player 360 and automated Braze activation pipeline that eliminated reliance on manual workflows, freed engineering resources, and delivered the automation, scale, speed, and analytic insights needed to power personalized lifecycle journeys across every player segment.