Paul Cater
Global technical practice lead
Paul Cater is Technical Architect and Global Braze Technical Practice Lead at WPP Enterprise Solutions. With 10 years of Braze experience, Paul has built a career spanning both sides of the ecosystem — from his time client-side at Trainline, where he was lucky enough to win the 2019 Rising Star award, to 5 years on the agency side at WPP ES.
In his current role, Paul works with a wide range of enterprise clients, from complex platform migrations to pushing the boundaries of what's possible with Braze. He's also responsible for ensuring technically excellent solutions across client engagements, as well as scaling a best-in-class Braze practice across WPP's global teams.
Monday, September 28, 2026
Smarter Together: BrazeAI Operator™ and Personalization in the Age of AI
9:00 AM - 10:20 AM
Most people are only using a fraction of what BrazeAI™ Operator can actually do — and once you realize that, the next question is usually: what do I actually say to it? This session answers both. You'll see how Operator's reach across the dashboard keeps growing, and the real ways that changes your day-to-day work. WPP’s Paul Cater will share everyday experiences working with Operator as a genuine collaborator, not just a chatbot. We’ll also get specific about shifts in your approach to personalization, where Operator and Liquid do their best work together. You won't leave knowing more Liquid syntax. You'll leave knowing what's possible, and how to direct Operator to build it.
Monday, September 28, 2026
Smarter Together: BrazeAI Operator™ and Personalization in the Age of AI
1:00 PM - 2:20 PM
Most people are only using a fraction of what BrazeAI™ Operator can actually do — and once you realize that, the next question is usually: what do I actually say to it? This session answers both. You'll see how Operator's reach across the dashboard keeps growing, and the real ways that changes your day-to-day work. WPP’s Paul Cater will share everyday experiences working with Operator as a genuine collaborator, not just a chatbot. We’ll also get specific about shifts in your approach to personalization, where Operator and Liquid do their best work together. You won't leave knowing more Liquid syntax. You'll leave knowing what's possible, and how to direct Operator to build it.